Industries
The awkward bit is different in every sector
The ledger work is the same everywhere. What changes is the one thing that makes your books awkward — and that is the part we learn first.
Where we work most
Fourteen sectors we already know
E-commerce & Shopify
Settlement reconciliation, COGS, multi-channel revenue
Amazon Sellers
Marketplace fees, FBA inventory, multi-state sales tax
Professional Services
WIP, utilisation, project profitability
Marketing Agencies
Retainers, pass-through media spend, client margin
SaaS
Deferred revenue, MRR, cohort reporting
Healthcare Practices
Practitioner splits, insurance receivables
Hospitality
Daily takings, stock, tips and service charges
Real Estate
Property-level P&L, service charges, CIS
Construction
Job costing, retentions, CIS and subcontractors
Logistics
Fleet costs, fuel, per-route margin
Manufacturing
Bill of materials, WIP, standard costing
Retail
Multi-location, stock, till reconciliation
Import & Export
Multi-currency, duty, landed cost
Startups
Runway, burn, investor and board reporting
A worked example
What this looks like for a startup
A seed-stage SaaS business does not need a bigger P&L pack. It needs three numbers its board will ask for, calculated the same way every month.
- Runway calculated consistently
- Burn on a three-month average rather than last month's spike, so the number does not swing with a single annual invoice.
- Deferred revenue handled properly
- Annual contracts recognised across the term, so MRR and cash are never confused with each other.
- Board pack that does not change shape
- The same lines in the same order every month, so trends are readable at a glance.
Board summary
March 2026
- Cash at bankAcross two accounts
- 412,880
- Net burn, 3-mo avgDown from 74,100
- 68,240
- RunwayAt current burn
- 6.0 mo
- Deferred revenueRecognised over 12 mo
- 128,450
Same lines, same order, every month — reviewed by a Chartered Accountant before it reaches the board.
Your sector
Tell us what makes your books awkward
Whatever it is, we have probably reconciled it before. The discovery call is where we find out.
Thirty minutes · No obligation · Free financial health review
